Recently I’ve been watching the weekly webinars put on by OneCoach. They’ve been quite good, though mostly the same material is presented each week, regardless of the title subject. That’s fine, since it tends to take me quite a few repeats to really knock an idea into my skull, so it’s been worth my time. I may even have to take them up on that free business growth assessment.
But the one thing that really caught my attention and rang true with my opinions and experience is the idea that the single-page, twenty-screens-long sales page is dead, or at least not nearly as effective as it once was. I was glad to hear this, since they annoy the bejeebies out of me as a customer, and I hate writing them as a marketer. Don’t get me wrong, sales copy is still very necessary, I just don’t like to have to read it for half-an-hour.