How to Start a Blog in Under Ten Minutes
I’ve known for years that a blog is probably the most critical component of a content marketing strategy. But, to be honest, I have a really hard time actually writing regularly (as illustrated here and here and here). So this time around, as I mentioned in my last post, I decided to take the simplest course possible, hopefully forcing myself to focus only on the important stuff (content, writing, staying in motion), instead of getting caught in my typical trap of “doing it right”.
So what was “the simplest course possible” in this case? I didn’t bother to make the decision myself—I asked Google.
A few weeks ago, I read an article discussing “The Power of ‘Good Enough’”, which suggested that settling can actually make people happier and more satisfied than trying for “the best”. This is purportedly due to the “choice overload” we deal with every day, trying to decide on the best option from a large number of possibilities. We end up questioning our decisions, setting our expectations too high, and blaming ourselves for mistakes, especially when we compare ourselves with others.
Given how prone I am to over thinking and perfectionism in my business endeavors, this made a lot of sense. I decided to give this “good enough” method a try.
Instead of diving into an online research expedition to gather data about various blogging platforms, so that I could then narrow them down and make the perfect decision, I just performed a Google search: “best free business blogging site” (1 minute). The first non-paid search result was an article titled Business Blogging 5 Sites for Starting in 5 Minutes or Less. I clicked the link and read the article (3 minutes—I’m slow). Before I could second guess myself, I decided to go with the first option listed, which I assumed to be the highest recommendation: WordPress.com (1 minute).
Without any further deliberation, I headed over to WordPress.com, created an account, and started a new blog. The article was right—it took less than 5 minutes. Including research and decision making, I had a new business blog up in about 10 minutes. It wasn’t perfect, or impressive, or even above average, but it looked better than my first GeoCities site. I was ready to start on content, without fussing over any unneeded features.
I want to point out here that I was fully aware that I would probably not stay with WordPress.com for the long term, but it didn’t really matter. I knew I could move the content later. The important part was to start building momentum. Immediately. And it worked. I got my first post written and posted to my personal social networks in an hour or so.
Should the “good enough” method be used for every decision? Of course not! Please don’t be foolish. But for minor issues that can be tweaked later if necessary, it seems like a great way to move on to more important tasks quickly, like getting a blog set up vs. actually writing content.
As it turns out, I didn’t stick with WordPress.com hosting for very long at all—only a few days—but I still think it was the right place for me to start. But I’m getting ahead of myself. More on how I came to that determination next time.